Driving widespread media coverage for the launch of Game On: The Unstoppable Rise of Women’s Sport.
How GTA supported
Crafted the media engagement strategy targeting sport and lifestyle writers plus TV reviewers
Proactive media relations offering previews of the documentary and interviews with the producer/director
Created briefing notes ahead of interviews
Attended the London premiere and managed media on the red carpet inc. Sky Sports and PA
Introduction
Supporting initiatives that we truly believe in is important to us so it was a no brainer when we were asked to support the launch of this ground breaking documentary.
Under embargo by Netflix until one month before release, we needed to work smart and fast to raise awareness of Game On’s immiment release and the important issues covered in film.
Results achieved
Over 30 pieces of national media coverage
Audience of 586m reached
Highlights includes BBC One News, Radio 5 Live, BBC Radio London, TalkSport, The Independent, Daily Mail, The Sun
Some highlights include:
“It’s been an utter joy to work with Nas and the team at Get The Affect. Right from the start they were completely collaborative and open, as we set targets for the coverage we wanted to achieve and developed plans. I love how responsive and flexible they are in their approach, keeping me informed at every stage and coaching me through the process ahead of media interviews. They’ve generated stacks of brilliant coverage. It’s clear they have incredible media contacts and a reputation for being the ultimate professionals in the way they operate. Five stars from me and a huge recommendation if anyone is looking for communications support”.
Sue Anstiss, MBE
