Event marketing & ticketing: strategy development and execution
Challenge
Gymnastics is HUGELY popular in the UK, fuelled by grassroots participation from a young age and global icons like Simone Biles. Trampoline Gymnastics is somewhat of a pure relation even though GB is home to European, World and Olympic Champion Bryony Page.
How do you fill an arena? And across 8 days of competition which included the World Championships, World Age Group Competitions and the first ever Junior Worlds.
With Nasima assuming the position as the event Media and Marketing Lead, the LOC for this event to new heights and delivered what is being called ‘the best world’s ever’!
How GTA supported
From content creation at every opportunity, to showcasing the impact on the local community, we focused on raising the profile of the sport and the amazing gymnasts to drive awareness and ticket sales.
Established #Lightthemup creative platform taken through all channels included sports presentation.
Content creation inc amplifying social impact activity, telling athlete stories inc Birmingham born stars, and a creative reveal of the medal designed in the city
Event website and social channels management pre/during and post competition
Media buying inc: OOH, print and online
Stakeholder engagement to maximise all channels and opportunities inc.UK Sport, FIG, British Gymnastics, Birmingham City Council and Birmingham Sport
Management of all in-event media operations
Results achieved
Nearly 10,500 tickets sold
Generated nearly £180K in ticketing revenue
29M impression on social media with over 650K engagements (2.5%)
“As the key organisation developing and delivering our Marketing, Communications and Commercial strategies, Nas and the whole team at Get The Affect have truly proven themselves a fabulous addition to the team and have become integral to the successful planning and delivery of the event. The approach they take is considered, strategic and efficient with a great aptitude for collaboration and consultation with key stakeholders to ensure we align our tactics, and both maximise our reach and engagement with existing and new audiences.”
Dominic Elsom, Championship Director
