Media relations, influencer engagement and issues management: Driving awareness and coverage
Introduction
GTA has been retained as marcomms agency to the iconic London Landmarks Half Marathon since 2021.
2023 was the biggest-ever LLHM with over 17,000 runners taking part and over £8 million raised for charity. This year also saw wheelchair participants welcomed to this 100% not for profit event organised by Tommy’s.
With our continued support, LLHM is now firmly on the map as THE must-run half marathon.
How GTA supported
Media relations to saturate all relevant outlets from national and regional print/broadcast/online channels to lifestyle media, social influencers, and running communities
Proactive celebrity runner recruitment to ensure a raft of famous faces at the start line
·Recruitment of 50 media and influencer runners and agreeing coverage deliverables and organising a media training event
Content creation including identification of inspirational runner case studies
·Negotiated and hosted the pre-race VIP experiences at Coach London
Charity partner and event stakeholder engagement in the months proceeding the event to provide regular updates
Management of race day media activities at start/finish line plus management of all interview/photography/videography capture
·Crisis communications plan and on-the-day issues management from event control
Results acheived
Over 550 pieces of media coverage with a collective reach of over 10 billion
TV coverage on primetime national daytime show This Morning
BBC London TV and ITV London news
6 Radio pieces including BBC Radio 2, Virgin, Heart and Capital
38 media participants
Dermot O’Leary and Mark Wright led the charge for the celebrity runners
