Event brand and marketing: Driving ticket sales
Introduction
As part of a three event contract, GTA was appointed marketing lead for the European Taekwondo Championships, one of the first major international sporting events to take place in the UK post Covid.
Our brief was to create a compelling brand identity for the event to drive awareness and showcase the sport at its best, bringing Taekwondo live action back to Manchester, the home of GB Taekwondo.
How GTA supported
Development of brand identity taken through every element of the event, liaison with sports presentation and broadcast partners on content to ensure consistent tone and brand
Managing tender and appointment of ticketing partner for the 3 events, setting ticket prices and monitoring performance
Creation of marketing strategy and all marketing assets to drive awareness and ticketing sales
Management of digital marketing campaigns including creation of newsletter and database
Liaison with event stakeholders UK Sport, GB, British and European Taekwondo teams, Manchester City Council and GLL to maximise all available channels
Creation of seat fill programme and liaision with MCC on community engagement
Member of LOC with regular reporting on progress to stakeholder board, and budget management with MCC
In-event management of all media zones/activity and media accreditation, on-call media manager and crisis comms lead
Results
Striking brand identity that brought the venue to life
Over 3000 tickets sold generating net revenue of over £20K
Near sell-out capacity on the Saturday
Over 600 school children and 100 adults from local community engaged and attended
