Crisis communications and issues management
Introduction
From inappropriate staff and member behaviour to power outages, accidents and deaths through to data breaches, and the outbreak of Covid-19, for several years Nasima provided crisis communications and issues management support for The Gym Group.
A essential business support, Nasima provided reassuring specialist communications counsel when things were far from normal, helping to protect and maintain a reputation and image of The Gym and its 150+ clubs across the UK.
How GTA supported
Creation of a crisis and issues communications handling procedure, handbook and crisis comms team
Preperation of reactive statements in preparation for any eventuality
Organising media training for the Exec team
24:7 on-call contact as a member of the crisis comms team
Strategic guidance for the Exec team on appropriate responses to situations as they arose
Liaison with the media as appropriate including the creation of press statements