Global toolkits supporting product launches.
Introduction
The after effects of previous ownership left this iconic brand with a tarnished image. Following the acquisition of Dunlop by Sumito Rubber Industries, the Global brand marketing team set out to reaffirm the brand in the hearts and minds of tennis players across the world.
Nasima helped ensure consistency of clear brand messages across media coverage with the creation of communications toolkits which where supplied to Dunlop’s marketing teams globally.
How GTA supported
Creation of key message hierarchies
Template press releases for product, event and athlete news
Development of technology and ambassador feature content for placement by local PR teams across the world
Guidance on how to launch products, event formats, mailers and media pitch angles to drive journalist reappraisal of the brand
Detailed media Q&As
