Creative content.
Introduction
England Hockey’s #BehindEveryGreatPlayer campaign celebrated the import role parents play in achieving sporting success, ahead of the Vitality Women’s Hockey World Cup.
Nasima led the team which created the emotive content which was used by England Hockey across their website, social media and direct marketing. The videos featured members of the England Women’s Hockey team saying ‘thank you’ to their parents for their unwavering support and influence during their sporting journey, from the early days to the international stage
How GTA supported
Ideation and storyboard creation
Sourcing and briefing videographers
Directing the shoot and overseeing the editing process
Results achieved
The England Hockey squad fully supported the video, sharing it with personal photographs in social posts to say thank you, helping the campaign to quickly generate a social reach of 1.5m.